Phase 5 - Monitoring

It is important to measure and monitor the success of your event against the objectives agreed in the Programme Delivery Strategy.  It is also important to get feedback from key stakeholders - such as Exhibitors, Student Union and other relevant institution departments.

It is important to measure and monitor the success of your event against the objectives agreed in the Programme Delivery Strategy. It is also important to get feedback from key stakeholders - such as Exhibitors, Student Union and other relevant institution departments.

Understand why monitoring should take place

• Justify investment
• Create a business case for future events
• Quantify success of the event
• Understand the audience 

Establish who should be responsible for monitoring

• Project lead or designated individual

Decide what should be monitored and what constitutes 'success'.

• Overall footfall/number of attendees
• Number of people signing up to specific services e.g. cycle training, car clubs
  

 Work out how these indicators should be monitored

• Prize draw for all attendees
• Manual counts of people arriving
• Ask exhibitors to report on level of engagement
• Gather ad-hoc feedback from attendees

Decide when monitoring should take place

• Prior to the event - to understand likely attendance
• During the event - number of attendees and participant
• After the event - numbers of attendees utilising services e.g. new car share members